Faced with uncertain earnings, unscrupulous dealers and an unregulated industry that leaves them powerless to fight back, most contemporary British artists find it difficult to make a living, let alone hit the big time. However, a revolutionary London-based venture aims to banish such woes by reinventing the great tradition of artistic patronage for the 21st century.
All Visual Arts (AVA), the brainchild of hedge fund billionaire Mike Platt and art dealer Joe La Placa, provides artists with a way of selling their work that is less precarious than the customary practice of putting their faith in dealers who then take the lion's share of their profits.
By investing in artists through six-figure advances that stretch over two or three years, AVA gives them the space, time and resources to create art that might not otherwise see the light of day...
Dalya Alberge writes in The Guardian
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